In this 4-day intensive course, students will work intensively in teams to design and build an effective public advocacy campaign with multi-faceted deliverables. Among other things, students will identify a social problem, convince others to care about it in both written and oral form and develop a set of solutions to it. Students will identify stakeholders, targets, messages, and counter-arguments; testing ways to reach key audiences and measuring your success. Students will learn how to recognize effective marketing strategies; select a name for a campaign and build a brand that creates an emotional connection with target audience. Students will learn the craft of storytelling and how it can be leveraged to build a campaign in a fun and compelling way.
|9:00 AM-5:00 PM||Barrack 205||January 3-6; 9 AM - 5 PM; Barrack 205 & Barrack 207|
This course will be held from January 3-6, 2019.