LAW 0681:
Public Advocacy for Social Change
Spring 2020 • Section 01
• CRN 39534
Course Description
In this 3-day intensive course, students will work intensively in teams to design and build an effective public advocacy campaign with multi-faceted deliverables. Among other things, students will identify a social problem, convince others to care about it in both written and oral form and develop a set of solutions to it. Students will identify stakeholders, targets, messages, and counter-arguments; testing ways to reach key audiences and measuring your success. Students will learn how to recognize effective marketing strategies; select a name for a campaign and build a brand that creates an emotional connection with target audience. Students will learn the craft of storytelling and how it can be leveraged to build a campaign in a fun and compelling way.
Schedule
| Day/Time | Location | Note |
|---|---|---|
| 9:00 AM-5:00 PM | Barrack 205 | Friday, Saturday, Sunday - January 3-5; 9 AM to 5 PM; Barrack 205 & Barrack 207 |
Additional Time Requirements
January 3-5; 9 AM - 5 PM; Barrack 205 & Barrack 207
Registration Info
Registration Notes
This course will be held from January 3-5, 2020. Students cannot drop this course after December 19th at noon.