LAW 0668: Advertising and Marketing Law
Fall 2021 • Section 51 • CRN 41946

Course Description

Businesses and other brand owners are constantly taking steps to market and advertise their products and services in ways that reach the targeted consumers and/or end users. Whether the platforms are television, radio, social media, apps, blogs, search engine advertising or highway billboards, many of the legal issues are the same. This course explores some of the major issues that businesses and other entities must consider when advertising and marketing products and services to the public. The course includes topics on false and deceptive advertising, defamation and other business torts, negative and gripe content, trademarks and copyrights, right of publicity, privacy, transmission tools (e.g., email, text messaging), promotions, and other relevant topics. The course takes a practical approach to these and other topics, and class discussions focus on current events and examples, to the extent feasible, to better apply the legal issues.

Book List/Materials